When announcing something exciting — a new product, a blog post, an event, or a feature — the phrase “Coming Soon” is a quick and recognizable choice. But overusing it can feel generic and uninspiring. Using fresh alternatives can create anticipation, engage your audience, and make your announcements feel more creative and professional.
This guide shares multiple ways to convey “Coming Soon”, including casual, professional, and even playful alternatives. Each option comes with definitions, meanings, tones, examples, and additional notes so you can use the perfect phrase in any context.
Did You Know “Coming Soon”?
The phrase “Coming Soon” is widely used in marketing, entertainment, and media industries. It signals that something new or important is about to happen but isn’t available yet.
It’s simple, clear, and universally understood, which is why it appears on movie posters, website banners, and product teasers. Yet, its simplicity can sometimes be a missed opportunity to generate excitement, making alternative expressions valuable.
What Does “Coming Soon” Mean?
“Coming Soon” means that a product, service, or event will be available in the near future. It builds anticipation and prepares the audience to look forward to it.
Beyond literal meaning, it conveys expectation, curiosity, and excitement, subtly urging people to stay tuned. The tone and style of the announcement can make it feel casual, urgent, or even luxurious.
Professional or Polite Ways to Say “Coming Soon”
For formal or professional contexts, using something more polished than “Coming Soon” can improve engagement. Options include:
- “Arriving Shortly”
- “Launching Soon”
- “Available in the Near Future”
- “Debuting Shortly”
- “Stay Tuned for Updates”
These phrases are perfect for business announcements, websites, press releases, or any professional communication that requires a refined tone.
When to Use “Coming Soon”
You can use “Coming Soon” in a variety of contexts:
- Business: Product launches, software releases, website updates.
- Entertainment: Movies, shows, concerts, or events.
- Marketing: Promotions, sales, campaigns, or special deals.
- Social Media: Posts teasing new content.
- Personal: Invitations, projects, or DIY creations.
“Coming Soon” Synonyms
- Arriving Shortly
- Launching Soon
- Coming Up
- On the Horizon
- In the Pipeline
- Around the Corner
- Hitting Soon
- Coming Your Way
- Just Around the Bend
- On Its Way
- Approaching Fast
- Rolling Out Soon
- Unveiling Soon
- Around the Bend
- About to Launch
- Making Its Debut
- In the Works
- On the Way
- In the Near Future
- Stay Tuned
- In Store
- On Deck
- Rolling In Soon
- Right Around the Corner
- Upcoming Soon
- In Motion
- On the Verge
- Approaching Soon
- Just Ahead
- Fast Approaching
1. Arriving Shortly
Definition: Indicates that a product, event, or feature will be available very soon, emphasizing minimal wait time and anticipation.
Meaning: Signals that something is almost ready for the audience, creating excitement and a sense of immediacy.
Tone: Professional and polite.
5 Scenario Examples:
- “Our new menu items are arriving shortly.”
- “The latest update is arriving shortly — stay tuned.”
- “New arrivals in the store are arriving shortly.”
- “Our app version 2.0 is arriving shortly.”
- “The concert tickets are arriving shortly for sale.”
Detailed Explanation: This phrase is often used in business, e-commerce, and technology to create anticipation without sounding pushy.
Additional Notes: Works well on websites, newsletters, and official announcements.
2. Launching Soon
Definition: Refers to an upcoming release or debut of a product, service, or event in a clear and professional way.
Meaning: Communicates that something exciting is about to start, often generating hype and engagement.
Tone: Formal yet energetic.
5 Scenario Examples:
- “Our new clothing line is launching soon.”
- “The limited-edition sneakers are launching soon.”
- “A new feature is launching soon on the platform.”
- “Our app is launching soon — sign up for updates.”
- “The webinar series is launching soon.”
Detailed Explanation: Common in marketing and tech industries, this phrase combines clarity and anticipation for professional audiences.
Additional Notes: Ideal for emails, press releases, and social media campaigns.
3. Coming Up
Definition: A casual and friendly way to indicate that something is about to happen or be available shortly.
Meaning: Suggests that the event or release is imminent without specifying exact timing, maintaining excitement.
Tone: Casual and approachable.
5 Scenario Examples:
- “A special surprise is coming up this weekend.”
- “New blog posts are coming up — check back soon.”
- “The next episode is coming up on Thursday.”
- “An exciting feature is coming up in our app.”
- “The sale is coming up — mark your calendars.”
Detailed Explanation: Best for social media, apps, and casual updates, creating friendly anticipation for the audience.
Additional Notes: Works well in conversational or informal contexts.
4. On the Horizon
Definition: A metaphorical phrase indicating that something is approaching soon, often suggesting a larger, significant event.
Meaning: Creates curiosity and a sense of scale, implying the upcoming event or release is noteworthy.
Tone: Inspirational and slightly poetic.
5 Scenario Examples:
- “A new collection is on the horizon this fall.”
- “Exciting changes are on the horizon for our website.”
- “On the horizon: our summer festival lineup.”
- “New opportunities are on the horizon for our clients.”
- “Big announcements are on the horizon — stay tuned.”
Detailed Explanation: Suitable for marketing, motivational contexts, or storytelling where you want to emphasize significance.
Additional Notes: Often used in professional blogs, newsletters, or event promotions.
5. In the Pipeline
Definition: Common in business jargon, indicating that something is under development and will be released soon.
Meaning: Suggests an ongoing process, signaling that a product or event is actively being prepared.
Tone: Professional and informative.
5 Scenario Examples:
- “Several exciting features are in the pipeline.”
- “New software updates are in the pipeline.”
- “A collaboration with a popular brand is in the pipeline.”
- “Upcoming workshops are in the pipeline.”
- “In the pipeline: a refreshed website experience.”
Detailed Explanation: Popular in corporate communication, this phrase reassures the audience that progress is happening behind the scenes.
Additional Notes: Suitable for internal communications, professional emails, and investor updates.
6. Around the Corner
Definition: Suggests that a release, event, or product is imminent, using a friendly, approachable metaphor.
Meaning: Creates anticipation while keeping the tone casual and optimistic, implying “very soon.”
Tone: Casual and optimistic.
5 Scenario Examples:
- “The new store location is around the corner.”
- “Exciting events are around the corner this season.”
- “Around the corner: a new summer menu.”
- “The webinar series is around the corner — register now.”
- “Around the corner, a special announcement awaits.”
Detailed Explanation: This phrase is ideal for social media, newsletters, and lifestyle blogs to give a sense of immediacy in a friendly tone.
Additional Notes: Works best for audiences seeking excitement or casual updates.
7. Hitting Soon
Definition: Informal phrase often used in marketing, gaming, or entertainment to announce an imminent release.
Meaning: Creates urgency and excitement, especially for fans or consumers anticipating a product launch.
Tone: Energetic and youthful.
5 Scenario Examples:
- “Our new mobile game is hitting soon!”
- “The fashion drop is hitting soon on our website.”
- “Hitting soon: the latest tech gadget you’ve been waiting for.”
- “New episodes are hitting soon on the streaming platform.”
- “Hitting soon: limited edition merchandise.”
Detailed Explanation: Captures attention quickly and is often used in ads, social media posts, and entertainment marketing.
Additional Notes: Avoid in formal professional contexts; best for youth-focused or casual audiences.
8. Coming Your Way
Definition: Friendly phrase indicating that a product, event, or update will soon reach the audience, often with a sense of approachability.
Meaning: Implies the release is designed for the audience, building anticipation while staying warm and personal.
Tone: Casual and personal.
5 Scenario Examples:
- “Exciting offers are coming your way this weekend.”
- “New blog posts are coming your way soon.”
- “Our next product is coming your way — stay tuned.”
- “Surprise updates are coming your way.”
- “Delicious new dishes are coming your way at our restaurant.”
Detailed Explanation: Great for customer-centric communications, creating a sense of inclusion and approachability.
Additional Notes: Common in marketing emails, social media, and personalized announcements.
9. Just Around the Bend
Definition: Metaphorical, slightly poetic expression suggesting that the release or event is very near, almost imminent.
Meaning: Creates curiosity and excitement, implying that the audience won’t have to wait long.
Tone: Playful and optimistic.
5 Scenario Examples:
- “The new collection is just around the bend.”
- “Just around the bend: our upcoming online course.”
- “Big changes are just around the bend for our app.”
- “The latest episode is just around the bend.”
- “Just around the bend, a surprise announcement awaits.”
Detailed Explanation: Often used in lifestyle, entertainment, or informal marketing to generate playful anticipation.
Additional Notes: Works best in storytelling or informal content.
10. On Its Way
Definition: Indicates that something will arrive soon, emphasizing movement toward availability or completion.
Meaning: Provides reassurance and excitement that the anticipated product, event, or update is almost ready.
Tone: Friendly and reassuring.
5 Scenario Examples:
- “The update is on its way — check your inbox.”
- “Your order is on its way and will arrive soon.”
- “New features are on their way to our platform.”
- “The next episode is on its way this Friday.”
- “On its way: a surprise for our subscribers.”
Detailed Explanation: Perfect for casual, customer-focused, or online communications, giving a sense of progress and anticipation.
Additional Notes: Works well for shipping, app updates, and event reminders.
11. Approaching Fast
Definition: Suggests that a product, event, or release is imminent and will happen in the near future, creating anticipation.
Meaning: Implies speed and excitement, encouraging the audience to stay alert for updates or availability.
Tone: Energetic and anticipatory.
5 Scenario Examples:
- “The new app version is approaching fast — get ready!”
- “Our summer sale is approaching fast, mark your calendars.”
- “Approaching fast: the next episode of the series.”
- “The launch event is approaching fast — RSVP now.”
- “Approaching fast: exciting features for your favorite game.”
Detailed Explanation: Ideal for announcements where urgency is important. It energizes the audience and encourages immediate attention.
Additional Notes: Works well in social media posts, email marketing, and event promotions.
12. Rolling Out Soon
Definition: Indicates a planned release or launch of products, updates, or services, often in stages, over a short period.
Meaning: Suggests methodical preparation and gradual introduction while building anticipation.
Tone: Professional and confident.
5 Scenario Examples:
- “Our new feature is rolling out soon across all devices.”
- “Rolling out soon: the updated website interface.”
- “New menu items are rolling out soon at select locations.”
- “The limited edition merchandise is rolling out soon.”
- “Rolling out soon: the latest software patch.”
Detailed Explanation: Common in technology and retail industries, it implies organization and professionalism in launching products.
Additional Notes: Perfect for press releases, newsletters, and corporate communication.
13. Unveiling Soon
Definition: A dramatic and exciting way to announce that something will be revealed or launched shortly.
Meaning: Generates curiosity and anticipation, implying something important or exclusive is about to be shared.
Tone: Elegant and suspenseful.
5 Scenario Examples:
- “Our new art collection is unveiling soon.”
- “Unveiling soon: a special collaboration with a celebrity.”
- “The redesigned app is unveiling soon.”
- “Unveiling soon: an exclusive online course.”
- “Our next fashion line is unveiling soon.”
Detailed Explanation: Ideal for marketing, luxury brands, or events where suspense enhances excitement.
Additional Notes: Often used in campaigns to maximize engagement and intrigue.
14. Around the Bend
Definition: Informal expression indicating that a release or event is close, suggesting a short wait ahead.
Meaning: Communicates that something is almost here in a friendly and approachable manner.
Tone: Casual and optimistic.
5 Scenario Examples:
- “The webinar is around the bend — don’t miss it!”
- “New recipes are around the bend this weekend.”
- “Around the bend: the latest podcast episode.”
- “The annual festival is around the bend.”
- “Our surprise announcement is around the bend.”
Detailed Explanation: Works well for casual communication and lifestyle announcements, keeping anticipation friendly and relatable.
Additional Notes: Best for social media, blogs, and informal marketing campaigns.
15. About to Launch
Definition: Clearly indicates that a product, service, or event will be released imminently, often within days.
Meaning: Highlights readiness and urgency, prompting audience attention.
Tone: Direct and professional.
5 Scenario Examples:
- “Our new app is about to launch — download soon.”
- “About to launch: the summer clothing line.”
- “The online course is about to launch.”
- “About to launch: our latest community program.”
- “Tickets are about to launch — get yours now.”
Detailed Explanation: Perfect for product launches and formal announcements, giving clarity while maintaining excitement.
Additional Notes: Works well in email campaigns, websites, and press releases.
16. Making Its Debut
Definition: Indicates a first-time release or presentation of something new, emphasizing novelty and excitement.
Meaning: Suggests uniqueness and anticipation, drawing attention to the significance of the release.
Tone: Elegant and celebratory.
5 Scenario Examples:
- “Our new fragrance is making its debut next week.”
- “Making its debut: our eco-friendly product line.”
- “The app is making its debut with enhanced features.”
- “Making its debut: the new summer menu.”
- “The exhibition is making its debut this month.”
Detailed Explanation: Ideal for launches emphasizing originality or exclusivity, often in fashion, art, or tech.
Additional Notes: Adds prestige and excitement to product announcements.
17. In the Works
Definition: Indicates that a product, event, or project is actively being developed and will be available soon.
Meaning: Suggests careful preparation, progress, and that completion is near.
Tone: Professional and reassuring.
5 Scenario Examples:
- “A major update is in the works for our app.”
- “New features are in the works for next quarter.”
- “In the works: a collaboration with a famous artist.”
- “A new blog series is in the works.”
- “In the works: an improved customer service program.”
Detailed Explanation: This phrase reassures audiences that progress is happening while generating anticipation.
Additional Notes: Common in corporate, software, and creative industries.
18. On the Way
Definition: Friendly phrase suggesting that a release, order, or update is approaching and will arrive soon.
Meaning: Combines reassurance and excitement, signaling that the wait is almost over.
Tone: Warm and approachable.
5 Scenario Examples:
- “Your order is on the way and will arrive tomorrow.”
- “New products are on the way this season.”
- “On the way: the next issue of our magazine.”
- “Our upgraded app is on the way.”
- “On the way: exciting features for gamers.”
Detailed Explanation: Perfect for customer communications, emphasizing reliability and anticipation.
Additional Notes: Works in e-commerce, apps, and social media announcements.
19. In the Near Future
Definition: Polite, formal way to suggest that something will happen soon, without specifying exact timing.
Meaning: Indicates upcoming availability while maintaining professionalism and courtesy.
Tone: Formal and reassuring.
5 Scenario Examples:
- “New services will be available in the near future.”
- “In the near future: updated website features.”
- “Our next collection will arrive in the near future.”
- “In the near future: a special online event.”
- “Improved customer support is coming in the near future.”
Detailed Explanation: Great for professional communication, press releases, or corporate updates where vagueness is preferred.
Additional Notes: Maintains polite anticipation for formal audiences.
20. Stay Tuned
Definition: Casual and engaging way to tell your audience that updates or releases are coming shortly.
Meaning: Invites continued attention while creating excitement and curiosity.
Tone: Friendly and interactive.
5 Scenario Examples:
- “Stay tuned for our latest video release.”
- “Exciting updates are coming — stay tuned!”
- “Stay tuned: a big announcement is on the horizon.”
- “New tutorials are coming, stay tuned.”
- “Stay tuned for our summer collection launch.”
Detailed Explanation: Perfect for social media, email marketing, and content platforms where audience engagement is key.
Additional Notes: Works in almost any casual or semi-formal announcement context.
21. In Store
Definition: Suggests that something is available soon or planned for release, often creating curiosity.
Meaning: Implies that a surprise, event, or product awaits the audience in the near future.
Tone: Casual and anticipatory.
5 Scenario Examples:
- “Exciting new features are in store for our app users.”
- “In store: a special holiday menu for guests.”
- “Big updates are in store for our website.”
- “In store: limited-edition merchandise this weekend.”
- “New blog series in store for readers.”
Detailed Explanation: Works well for marketing, social media, and content platforms, engaging audiences through anticipation.
Additional Notes: Adds a sense of surprise and discovery.
22. On Deck
Definition: Informal phrase often used in sports or business, indicating something will happen next or very soon.
Meaning: Creates readiness and expectation, signaling that an event, release, or action is imminent.
Tone: Casual and energetic.
5 Scenario Examples:
- “New features are on deck for this month.”
- “On deck: our next tutorial video.”
- “Exciting promotions are on deck for the holiday season.”
- “On deck: our annual team event.”
- “A surprise product is on deck for release.”
Detailed Explanation: Common in informal or corporate communications, giving audiences a sense of sequence and anticipation.
Additional Notes: Works best for casual announcements or internal communications.
23. Rolling In Soon
Definition: Suggests the gradual arrival or launch of products, updates, or events, often in batches or stages.
Meaning: Creates excitement while implying an organized process behind the release.
Tone: Casual yet energetic.
5 Scenario Examples:
- “New fashion arrivals are rolling in soon.”
- “Rolling in soon: updates for our app.”
- “Limited-time offers are rolling in soon.”
- “Rolling in soon: fresh content for subscribers.”
- “Our next product line is rolling in soon.”
Detailed Explanation: Works well for marketing, e-commerce, and social media campaigns to create a sense of ongoing excitement.
Additional Notes: Often used in announcements where multiple items or updates arrive sequentially.
24. Right Around the Corner
Definition: Friendly phrase suggesting that something is very near in time or location, creating a sense of immediacy.
Meaning: Builds excitement and curiosity for an imminent event or release.
Tone: Casual and cheerful.
5 Scenario Examples:
- “The new product launch is right around the corner.”
- “Right around the corner: our summer festival.”
- “Right around the corner: a special blog post.”
- “The next episode is right around the corner.”
- “Right around the corner: exclusive merchandise drop.”
Detailed Explanation: Great for casual marketing and social media posts, creating anticipation with a friendly tone.
Additional Notes: Works best for announcements that are truly imminent.
25. Upcoming Soon
Definition: Indicates that something is approaching quickly, often used for events, products, or releases.
Meaning: Highlights the nearness of an event, prompting audiences to prepare or stay engaged.
Tone: Neutral and anticipatory.
5 Scenario Examples:
- “Upcoming soon: our webinar series.”
- “New tutorials are upcoming soon.”
- “The next app update is upcoming soon.”
- “Upcoming soon: limited-time offers.”
- “New features are upcoming soon for our users.”
Detailed Explanation: A versatile phrase that works in both professional and casual announcements, emphasizing near-term availability.
Additional Notes: Common in website banners, newsletters, and social media.
26. In Motion
Definition: Suggests that a project, product, or release is actively progressing toward completion.
Meaning: Creates a sense of momentum and reassurance that the anticipated item is coming soon.
Tone: Professional and optimistic.
5 Scenario Examples:
- “The new app version is in motion and almost ready.”
- “Updates are in motion for our platform.”
- “Our collaboration with the brand is in motion.”
- “In motion: preparation for the annual festival.”
- “New content creation is in motion.”
Detailed Explanation: Ideal for corporate updates or projects to reassure stakeholders and audiences.
Additional Notes: Often used in professional, formal contexts to imply progress.
27. On the Verge
Definition: Suggests that something significant is about to happen or be released imminently.
Meaning: Creates anticipation, implying a breakthrough or highly anticipated event.
Tone: Dramatic and exciting.
5 Scenario Examples:
- “We’re on the verge of launching our new product.”
- “On the verge: a special announcement for subscribers.”
- “The app is on the verge of a major update.”
- “On the verge: exciting features for our users.”
- “The festival is on the verge of starting.”
Detailed Explanation: Creates drama and excitement, often used in marketing or entertainment for maximum impact.
Additional Notes: Works well in press releases, teasers, and announcements.
28. Approaching Soon
Definition: Indicates that an event, product, or feature is near in time, emphasizing imminent arrival.
Meaning: Builds anticipation while maintaining a neutral and professional tone.
Tone: Neutral and anticipatory.
5 Scenario Examples:
- “The new collection is approaching soon.”
- “Approaching soon: our annual sales event.”
- “A new tutorial series is approaching soon.”
- “Approaching soon: app improvements and features.”
- “The webinar is approaching soon — register now.”
Detailed Explanation: Works in professional and casual contexts, reassuring audiences about forthcoming releases.
Additional Notes: Ideal for newsletters, websites, and announcements.
29. Just Ahead
Definition: Suggests something is imminent, coming very soon, or slightly in the future.
Meaning: Highlights near-term arrival while maintaining a positive and inviting tone.
Tone: Friendly and optimistic.
5 Scenario Examples:
- “The next episode is just ahead this Friday.”
- “New blog posts are just ahead — check back soon.”
- “Just ahead: a limited-time product launch.”
- “The seasonal festival is just ahead.”
- “Just ahead: updates for our app users.”
Detailed Explanation: Friendly and approachable, it signals the audience to be ready for imminent content or products.
Additional Notes: Works well in marketing, social media, and casual announcements.
30. Fast Approaching
Definition: Indicates that something is imminent, quickly drawing near, and requires attention.
Meaning: Creates urgency and excitement while emphasizing quick arrival.
Tone: Energetic and anticipatory.
5 Scenario Examples:
- “The launch party is fast approaching — don’t miss it!”
- “Fast approaching: new features for our app.”
- “The deadline is fast approaching — prepare now.”
- “Fast approaching: our holiday sale event.”
- “The next product line is fast approaching.”
Detailed Explanation: Ideal for marketing campaigns, event announcements, and social media posts to create urgency and anticipation.
Additional Notes: Works best when you want to prompt immediate attention or action.
FAQs About Expressing “Coming Soon”
1. What is the best alternative to “Coming Soon” for a formal audience?
Options like “Arriving Shortly”, “Launching Soon”, or “In the Near Future” are professional, polite, and suitable for corporate or business contexts.
2. Which phrases create excitement for social media or casual announcements?
Casual and fun options include “Dig In”, “Stay Tuned”, “Around the Corner”, and “Fast Approaching” to engage followers and generate buzz.
3. How can I make product launches sound more appealing than just “Coming Soon”?
Use phrases like “Unveiling Soon”, “Making Its Debut”, or “Hitting Soon” to build suspense and highlight exclusivity.
4. Are there metaphoric ways to say “Coming Soon”?
Yes! Expressions like “On the Horizon”, “Just Around the Bend”, or “Right Around the Corner” give a creative, anticipatory feel.
5. Can these alternatives be used for both online and offline marketing?
Absolutely. Most of these phrases fit websites, emails, social media, print ads, banners, or in-store announcements. Choose the tone based on your audience.
Conclusion
Using alternatives to “Coming Soon” adds creativity, excitement, and professionalism to your announcements. Whether your tone is casual, formal, or playful, the right phrase can build anticipation and connect with your audience emotionally.
From “Arriving Shortly” to “Fast Approaching”, these 30 expressions let you match style, context, and culture while keeping your audience intrigued. By varying your language, you transform ordinary announcements into engaging moments that make your releases memorable and eagerly awaited.
